Privacy Policy

Caring Hearts Premier Home Care Privacy Policy (Effective September 24, 2024)

Scope of Policy

This Privacy Policy outlines how Caring Hearts Premier Home Care and its subsidiaries ("we," "our," "us") collect, use, and share your information. This policy applies to our interactions through digital properties where this policy is linked ("Site").

Who This Policy Applies

This policy covers the data we collect about you whether you are a consumer, employee, contractor, prospective employee, member of the network, prospective network member, or someone you legally represent (e.g., a family member or client) in the United States and Canada. Our international privacy policy can be accessed separately.

Exceptions This Privacy Policy does not cover:

  • Data managed by independently owned and operated franchise businesses or third parties working for these franchises, unless specified.
  • Protected health information under the Health Insurance Portability and Privacy Act (HIPAA).
  • Data collected in relation to your employment or network membership, which is subject to respective employment or franchise agreements and policies.

Data Collection

We collect various categories of personal information, including but not limited to:

  • Identifiers like social security numbers and driver’s license numbers.
  • Commercial and financial information.
  • Professional or employment-related information.
  • Sensitive data including health and biometric information.

Use of Data

We use this information to:

  • Communicate with you.
  • Manage our business operations.
  • Enhance security and prevent fraud.
  • Comply with legal obligations.
  • Coordinate care and provide customer service.
  • Conduct market research and analytics.
  • Advertise and recruit for employment and services.

Data Sharing

We may share certain data, such as identifiers and commercial information, for targeted advertising purposes. We do not sell or share client health information.

Data Minimization and Purpose Limitation

We adhere to the principles of collecting and using personal information only as necessary to fulfill the intended purposes or as legally required.

Retention Periods

Personal information is retained only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specific retention periods depend on the category of information and its use.

Summary

This Privacy Policy provides a framework for managing your personal information at Caring Hearts Premier Home Care. For detailed information on the data we collect, use, and share, please refer to the full sections on Data Collection, Data Usage, and Data Sharing in this document.

General Retention Policy:

We retain your Personal Information as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements. Aggregated, de-identified, or anonymized data may be kept longer as allowed by law.

Communications Consent and Practices:

By using our Services or providing your information, you consent to our Privacy Policy. You agree not to share anyone else's information unless you have their consent or legal authority.

Telephone Communications:

We may record or monitor calls for quality control. By communicating with us by phone, you consent to this recording.

Contact Information and Communication:

When you provide your contact details, such as email or phone number, you consent to be contacted by us and our designated providers. This may include calls or texts using automatic dialing systems, even if you are on a Do Not Call registry. We ensure our SMS service providers do not use your information for their own marketing. SMS consent and phone numbers will not be shared with third parties for marketing purposes.

Text Messaging Consent and Communication:

Caring Hearts Premier Home Care offers the option to receive promotional and service updates via text. By subscribing, you consent to receive these messages, which may include offers and updates. SMS consent and phone numbers will not be shared with third parties for marketing purposes.

Collection and Use of Information:

When you opt into our text service, we collect your mobile number and interaction data with our messages for sending you the texts you agreed to receive. SMS consent and phone numbers will not be shared with third parties for marketing purposes.

Automated Technology:

We use automated technology, including autodialers, for sending texts. By consenting, you acknowledge the use of such technology.

Opt-Out Options:

You can opt out of texts by replying "STOP" to any message. You can also opt out of marketing emails or other communications by following the opt-out instructions provided in those messages.

We Do Not Sell Your SMS Data:

We do not sell information collected through our SMS services. This data is solely for the purposes you consented to. SMS data is excluded from targeted marketing activities. SMS consent and phone numbers will not be shared with third parties for marketing purposes.

CAN-SPAM Act Compliance:

Our commercial emails comply with the CAN-SPAM Act. You can unsubscribe from emails by following the instructions in each email. We process opt-out requests within 10 business days.

Contact Information for CAN-SPAM Compliance:
For questions or to opt-out of our emails, please use the contact information provided in the "Contact Us" section.

Data Security Commitment

At Caring Hearts Premier Home Care, we prioritize the protection of your personal information. We have implemented robust measures to safeguard the security and integrity of your data, preventing unauthorized access and misuse.

Updates to Communication Practices

Should there be any changes to our communication practices, we will revise this policy accordingly and provide notifications as mandated by law or our contractual obligations.

Your Rights and Choices

You are entitled to access, update, or request the deletion of your personal information held by us. To exercise these rights, please fill out the privacy request form available through this policy.

Managing Consent for Web Tracking Technologies

Upon your initial visit to our site, a consent banner will appear, requesting your permission for the use of non-essential online tracking technologies. We engage third-party advertisers, search providers, or ad networks to collect information about your activity on our site and other sites to tailor advertisements. You can manage your preferences concerning such technologies at any time via our Cookie Preferences.

Browser and Device Settings

We use local storage, also known as HTML5, to store web content information and preferences. Third-party partners may use this technology to collect information based on your web browsing activity. You have options to limit online tracking and manage targeted advertising through your browser settings and by visiting the Digital Advertising Alliance.

Do Not Track Preferences

If you activate the "Do Not Track" feature in your web browser, our site will respect this preference and will not collect or share personal information for targeted advertising purposes.

Types of Data We Collect

  • Data You Provide: This includes personal identifiers, customer information, personal characteristics, commercial information, financial details, and professional or employment-related information.
  • Automated Data: Collected through electronic means to enhance site and service quality.
  • Network Data: Authorized data from affiliates or as a franchisor.
  • Other Data Sources: Information from service providers or public sources, which may be combined with other data you provide.

Sensitive Information Handling

We collect sensitive information only as necessary, including social security numbers, biometric data, and health information, ensuring strict confidentiality and compliance with regulatory requirements.

Sensory Data Collection

We may collect audio and other sensory data for quality assurance and service improvement purposes. Through these measures, Caring Hearts Premier Home Care remains committed to respecting your privacy while providing the highest quality of home care services.

Automated Data Collection on Our Website

Like most websites, we collect certain information automatically when you visit our site. This includes your site interactions, web usage patterns, and location. To do this, we, along with our affiliates and third-party vendors/service providers, use various technologies such as cookies, flash cookies, pixels, tags, scripts, software development kits, application program interfaces, and web beacons.

Purpose of Data Collection:

  • Enhancing User Experience: We use these technologies to remember your details (like contact information) so you don't have to re-enter them, making your return visits to our site more convenient.
  • Content and Advertising: We deliver content and advertisements that are relevant to your preferences, usage patterns, and location.
  • Site Optimization and Traffic Analysis: These tools help us monitor, evaluate, and optimize our site and app operations and analyze traffic not only on our sites but also on third-party sites.

We may receive reports based on the use of these technologies from our third-party vendors/service providers that could include personal, aggregate, or anonymous information.

Types of Automatically Collected Information:

  • Identifiers: Such as online identifiers, IP addresses, or unique device identifiers.
  • Site Interaction: Interaction with our site or advertisements, including logs, session data, browser, network, device, and operating system information.
  • Sensitive Personal Information: Includes geolocation data which may be precise.

Franchise Operations:

Independently owned Caring Hearts Premier Home Care franchise businesses may use these technologies on their specific sites. These franchises are the controllers of this data collection, and Caring Hearts Premier Home Care does not collect or receive such data. Each franchise is responsible for its data collection, use, and disclosure, but it is subject to the terms and limitations of our privacy policy.

Network Data for Franchise Oversight:

As a franchisor, we may need to access data from the Caring Hearts Premier Home Care franchise network to maintain brand standards and provide services. This may include:

  • Identifiers: Names, postal addresses, phone numbers, or email addresses.
  • Customer Personal Information: Under California Civ. Code § 1798.80(e), this includes names, physical characteristics, addresses, telephone numbers, medical information, or health insurance information.
  • Protected Class Characteristics: Such as age, gender, marital status, medical diagnoses, and disabilities.
  • Commercial Information: Records of purchases or services considered, and payment sources.
  • Employment-Related Information: Information related to employment within the network, such as employer names, positions held, and employment history.
  • Sensitive Personal Information: Includes social security numbers, financial account details, precise geolocation, racial or ethnic origins, and health information.
  • Health & Physical Characteristics: Medical conditions and care needs.

Additional Data Sources:

We may also collect personal information from other sources like service providers or public sources, which can include identifiers, customer personal information, protected class characteristics, commercial information, employment-related information, sensitive personal information, biometric information, site interaction, sensory data, health and physical characteristics, and financial information.

This comprehensive approach ensures that we handle your data responsibly and in accordance with applicable laws and our privacy policy.

Data Use

We collect various types of personal information for specific business purposes, outlined as follows:

  • Communication: We may use your personal information to respond to inquiries via online or phone channels.
  • Quality Assurance: We utilize data from caller inquiries, surveys, and feedback to enhance the quality of products and services.
  • Business Administration: Your personal information is used for standard business operations, such as legal and tax advice, payment processing, audits, and HR activities including recruitment, onboarding, payroll, and performance management.
  • Data Anonymization: We aggregate and anonymize data for internal and external analysis without identifying individual users.
  • Security and Fraud Prevention: Personal information helps us verify identities and protect against fraudulent or illegal activities.
  • Contractual Obligations: We process personal information to fulfill our contractual duties and manage agreements.
  • Legal Compliance: We ensure compliance with legal obligations, including maintaining employee records as required by law.
  • Online Interaction Enhancement: Web tracking technologies are used to improve user experiences on our websites.
  • Customer Service and Lead Management: We manage and engage with inquiries through our website on behalf of our network.
  • Educational Resources: We document training and orientations to ensure compliance with regulatory and payroll requirements.
  • Business Innovation Testing: We analyze data from pilot projects to identify business innovations.
  • Market Research: Personal information is used for analytics to focus future recruitment and marketing efforts.
  • Marketing and Advertising: We analyze the effectiveness of advertising using personal information obtained through cookies.
  • Franchisee Qualification: We assess potential franchise owners.
  • Event Planning: Information is required for coordinating and managing network training events.
  • Brand and Network Management: We use information to ensure franchisee compliance with brand standards.

Public Sharing

You may publicly post testimonials or feedback, which are not covered by this Privacy Policy once posted.

Data Sharing

We share personal information with our network, affiliates, and third-party service providers for the purposes listed above. This includes sharing for business operations, legal compliance, and enhancing product and service quality. We do not share personal information for marketing purposes without explicit consent and ensure compliance with privacy laws. SMS consent and phone numbers will not be shared with third parties for marketing purposes.

Legal and Administrative Disclosures

Personal information may be disclosed to authorities as required by law, for example, in response to subpoenas or for public health requirements. This may include sensitive information as legally permitted.

Business Transfers

In the event of mergers or acquisitions, personal information may be transferred as a business asset, with the stipulation that it continues to be used in accordance with this policy.

Third-party Vendors

We may share personal information with third-party vendors for non-targeted advertising purposes. You have the option to opt-out of such sharing.

This policy outlines your rights regarding your personal information, including the right to request deletion depending on your state of residence.

Links to Other Websites and Social Media

Our website provides links to third-party websites not operated by us. If you choose to visit one of these websites, any information you provide is subject to their privacy policies and terms. We do not control, and are not responsible for, the content or practices of these third-party websites. By clicking on a third-party link, you will leave our site and this Privacy Policy will no longer apply.

We also have profiles on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+. The collection, use, and disclosure of information through these social media platforms are governed by this Privacy Policy, just as with our site. However, the information collected by these third-party platforms is governed by their own privacy policies. We encourage you to review these policies before engaging with our social media content.

Our site may feature publicly accessible blogs. Please be aware that any information you share in these areas may be accessed, read, collected, and used by others. If you wish to remove your personal information from our blogs, please contact us. However, we may not always be able to remove your information; if so, we will explain why.

Security Measures

We implement reasonable physical, electronic, and managerial security measures to protect your personal information from unauthorized access and disclosure. We use standard Transport Layer Security (TLS) certificates to protect the personal information you provide. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

International Visitors

Our website is hosted in the United States and primarily intended for visitors from the United States and Canada. If you are visiting from other regions, please be aware that your personal information may be transferred to, stored, and processed in the United States. By providing your personal information, you consent to this transfer.

Guidelines for Children

We do not knowingly collect personal information from children or market to children.

U.S. State-Specific Data Privacy Rights

Residents of certain states, such as California, Virginia, Colorado, Connecticut, and Utah, have specific rights regarding their personal information, including the right to know, correct, delete, and obtain a portable copy of their data. Residents may also opt out of the sale or sharing of their personal information for targeted advertising.

Additional Rights for California Residents

California residents have additional rights, such as the right to limit the use of sensitive personal information and to access information about automated decision-making processes.

Responding to Opt-Out Preference Signals

We recognize and respond to opt-out preference signals, such as the Global Privacy Control (GPC), which allows you to communicate your preference regarding the sale or sharing of your personal information.

Contract Requirements with Third Parties

Our contracts with third parties include clauses that ensure the protection and confidentiality of personal information. These contracts restrict the processing of personal information to specified purposes and require third parties to maintain the security of the information.

If you have any concerns about the security of your personal information or our privacy practices, please contact us using the information provided below.

Privacy Rights Request Form

Exercising Your Privacy Rights: To exercise your privacy rights, you can either fill out an online Privacy Request Form or contact us as detailed in the “Contact Us” section below. This form can also be used to appeal our decisions regarding your privacy rights under applicable state laws.

To opt out of the sale or sharing of your personal information, click on “Do Not Sell or Share My Personal Information” at the footer of our website. Alternatively, you can activate a universal online tool, such as Global Privacy Control (GPC), which automatically communicates your opt-out preferences. We recognize GPC signals as formal requests to opt out, as described in the Consumer Consent and Choices section.

Verification Process: To safeguard your privacy, we will verify your identity before processing any data requests. The request form will ask for basic contact information, which we will check against our records. After submitting the form, you will need to confirm your request via an email from “On Behalf of Our Privacy Team.” To verify your identity and process your request, you must respond to this email. If you request specific pieces of personal information, additional verification steps may include phone verification, matching personal information with our records, and a signed declaration under penalty of perjury confirming that you are requesting your own information. Note that certain sensitive information, such as your social security number or health records, may not be disclosed due to state laws. We will notify you if such information is collected and specify the type of information withheld.

If an authorized agent is acting on your behalf, submission of a signed authorization from you or another valid legal document is required.

Canadian Residents: Your Privacy Rights Canadian visitors have the right to request:

  • The contact details of the Privacy Officer who handles complaints or inquiries.
  • Access to personal information under our control.
  • A description of the personal information we hold, including how it is used.
  • Disclosure of personal information to related organizations.

Subject to certain exceptions under Canadian privacy laws, we will provide you with the requested information. If access is denied, we will explain the reason. You may also challenge the accuracy of the information and request amendments. Accessing personal information may incur a reasonable administrative fee.

PIPEDA Compliance: We are committed to protecting the privacy of our Canadian customers in compliance with the Personal Information Protection and Electronic

Documents Act (PIPEDA). This includes:

  • Collecting personal information only with your consent and for the purposes outlined in this Privacy Policy.
  • Retaining personal information only as long as necessary and implementing appropriate security measures.
  • Allowing you to request access to and correction of your personal information.
  • Handling cross-border data transfers securely, ensuring your information is protected consistent with this policy regardless of where it is processed.

Consent and Withdrawal: You can give, withdraw, or modify your consent at any time, subject to legal or contractual limitations and reasonable notice. For any further questions or to exercise your rights, please contact us using the information provided below.

Contact Us

If you have any questions about our Privacy Policy, or your interactions with our website, please feel free to contact us at Caring Hearts Premier Home Care. We are committed to protecting your privacy and ensuring your confidence in our services. For concerns specific to a Caring Hearts Premier Home Care franchise, please reach out directly to the respective franchise office.

Policy Updates

Our Privacy Policy is subject to updates and changes. The current statement is effective as of the date mentioned above. We will post any revised versions on this site and update the "effective date" accordingly. For significant changes, we may also notify you directly as deemed appropriate under applicable laws. If you disagree with any updates, you should stop using our services immediately. Regularly reviewing this page ensures you are informed about the most current version of our Privacy Policy.

Accountability

The responsibility for our privacy management program and adherence to this Privacy Policy lies with designated individuals and our appointed privacy officer. In compliance with Canadian law, we ensure a comparable level of protection for Personal Information handled by third parties on our behalf. We also maintain systems to address individuals' requests regarding their Personal Information.